11 Jul 2024

Beckchoice Ltd Celebrates 45 Years of Excellence with a Dynamic Brand Refresh

Beckchoice Ltd 45th anniversary

This year marks a monumental milestone for Beckchoice Ltd, as they celebrate their 45th anniversary. Beckchoice, a stalwart in the global logistics arena and a valued member of the Freyt World Network, is not just celebrating their longevity but also embracing a future-oriented vision with a comprehensive brand refresh.

Based in the UK, Beckchoice Ltd is a family-owned enterprise renowned for their innovative solutions and personable service in the freight forwarding industry. In anticipation of this significant anniversary, the company has unveiled a modernized logo and a vibrant new visual identity. These changes are aimed at better representing their dynamic and friendly team's commitment to providing leading-edge solutions tailored to meet the ever-evolving needs of their customers.

Ray Palmer, Managing Director of Beckchoice, shares his excitement about the rebranding, stating,

“At Beckchoice, we believe in evolving to meet our customers’ needs. This brand refresh is not just a new look; it’s a testament to our unwavering commitment to delivering innovative solutions and exceptional service. We are excited about the future and confident that our new identity and marketing initiatives will deepen our connections with our customers and network partners. Celebrating our 45th anniversary later this year will be even more special with this renewed identity.”

The introduction of a stronger social media presence complements their new branding, essential in today's digital-dominated environment. Beckchoice’s Marketing and Social Media Executive, Hannah Gilbank, notes the positive feedback the new brand has already received.

“This milestone in our journey reflects our continuous efforts to enhance customer experience and strengthen our presence in this ever-changing industry. The feedback on our new look has been overwhelmingly positive, especially on social media. In today’s digital age, having a standout online presence is crucial, and we’re excited about the impact our refreshed brand is already making.
We have also begun increasing our engagement in corporate events with recent highlights including a memorable trip to Lord’s Cricket Ground and an insightful port tour of DP World London Gateway. Sharing these experiences has been truly special, and I’m excited about the opportunities to connect with even more of our customers at future events.”

At Freyt World, we are incredibly proud to have Beckchoice as part of our network, a company that not only has an impressive heritage but also a forward-looking approach. Their dedication to evolving with the industry and commitment to excellence perfectly aligns with our values here at Freyt World. As Beckchoice celebrates their 45th anniversary, we are excited to see what the future holds for them and are confident that their renewed identity will lead them to new heights. Their success is a testament to the strength and resilience within the Freyt World Network, and we look forward to continuing our journey together, setting new benchmarks in the logistics world.